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Wasting time and energy on the wrong prospects is frustrating, isn’t it? Often the biggest reason an entrepreneur, visionary or changemaker isn’t able to enroll more people in their offerings and sales are low is because they don’t really know who their ideal clients is. In episode 20 of Amplify Your Success Podcast, I’ll share a simple formula to help you optimize your marketing and sales efforts – and stop wasting time on prospects who aren’t ready, or who will never, buy from you.

Key Takeaways:

  • If you have low enrollments or spend lots of time in sales conversations that don’t lead to a paying client, chances are you don’t know your sweet spot client.
  • I’ll show you a simple formula to help you know who your real buyers are – and who they are not – and how to recognize them quickly.
  • There’s an important piece of your marketing efforts for your reluctant buyers or someone who isn’t quite ready. I’ll share what to do with people to get them ready to buy from you.
  • And, if you want to stop wasting time on non-buyers, I’ll give you a quick tip on how to optimize your messaging and positioning for better sales.

Mentioned in This Episode:

The Profit Explosion Toolkit

Find out about Melanie’s strategy sessions

Join the Amplify Your Authority FB Group here for expert-preneurs who want to be a highly paid expert (and I’ll gift you my $497 e-course on Authority Amplifiers!)

 

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