Twitter? Really? Do people really build meaningful connections that pay off on that platform?

Why yes, they do. Using X, formerly known as Twitter, can be a huge leg up in your biz!

It’s one of my favorite platforms for several reasons but the main one is…I meet the most amazing people who truly enjoy collaboration and actively look for ways to support each other.

I joined Twitter in 2008 and it has certainly had many evolutions since that first tweet went out. Today here’s what I find happens over on Twitter:

• People who understand Twitter actively build micro-communities around a #hashtag (like what Deb Coman and Madalyn Sklar are doing with their weekly Twitter Chats.)
• Twitter Chats have been around for over 10 years and now with Twitter Spaces (social audio), there are even more opportunities to boost influence.
• Twitter is based on 240 characters and a stream. A best practice is to populate that stream with valuable and engaging content. I find it a great way to showcase my podcast guests and attract new listeners.
• Building micro-communities using “Community”, #hashtags and Twitter Lists helps to keep your “peeps” in your stream (cause you definitely want to like, comment on and share their posts.)
• Because I’m consistent in sharing content and engaging with my community, I attract a LOT of media spotlights and visibility opportunities.

With all of that, the best part truly is the community. During the first few months of the pandemic, a community called #LaunchandFounders formed. These women showed up and supported each other with check-ins, sharing each other’s posts and just being there for each other during a challenging time. Today, the core of this group actively engages with each other and shares opportunities and supports each other’s businesses.

Collaboration is a powerful form of growth currency. And using Twitter will skyrocket your collaboration potential. The idea that we can just support each other’s posts and put the spotlight on a colleague is a good-will gesture that will always pay off in spades.

Okay, I’ll Get On Twitter, Now What?

Now, hopefully I’ve enticed you to get active and start using Twitter (be sure to follow me so we can connect there too.) So what do you DO to build these connections and make your time over on this platform worth it?

Well, I decided to ask my community what works for them. In early June 2022 I posted this:

“#TwitterTip Tuesday: Got a tip for using @Twitter to make valuable connections? Would you share it…and tag someone else who might contribute?”

And a few minutes later, some great #Twitter tips started flowing in! I’ve shared their tips below (and if you are going to get active on Twitter, might I suggest you follow them there too?)

@MadalynSklar | Madalyn Sklar, Digital Marketing since 1996

Connect with Madalyn on Twitter

Twitter Marketing Expert.  Tattoo-wearing social media evangelist. #TwitterSmarter chat Thursdays 1pm ET. #SpacesHost Wed 3pm ET, Thu 5pm ET, Sat 1pm

@AnuMeera2024 |⚘AnuMeera⚘