[6:28] Lori shares how influencing the influencers is how she helps leaders to do the inner work to be able to sustain the energy for big transformation work.
[8:46] Lori reveals how she discovered an online business is much harder than she imagined, and she wants a new direction to expand her income and impact.
[12:22] Melanie helps Lori design a $2k package that will help her generate fast cash in her coaching business. An important shift in thinking is surfaced – the clients that can’t pay your new prices may not be your best clients.
[16:14] Melanie discusses how a sale on an entry level offer can help drive new leads – as well as help prospects take advantage of current prices before the price goes up.
[20:45] Melanie digs into how to leverage the right podcast interviews to gain exposure and clients.
[23:45] Lori asks, “What should someone do if they don’t have a big enough list to partner with other big players?” It’s a common obstacle for many heart-based business owners and Melanie shares a couple of solutions
[28:41] Melanie shares a simple technique to create win-win strategic partnerships that help open doors to new prospects and clients.
[32:24] An important step in finding your best strategic partners is to create a list of traits, characteristics and values of your ideal partner. Melanie shows Lori how to prepare an “ideal partner profile” to identify and approach strategic partners.
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