How often do you get passed over by ideal clients to a competitor who you KNOW doesn’t deliver as much value as you do?
It stings, doesn’t it?
About ten years ago I found myself feeling frustrated with this very same problem. Time after time, I noticed that my competitors were landing coveted opportunities to speak and were signing on ideal clients who had passed me over. The online industry had radically changed, and all of a sudden, I felt irrelevant.
I found myself feeling crushed, having worked so hard to get to the top of my pack, becoming an authority in my field, to only be invisible to the people I was destined to serve.
As I set out to fix this problem, I quickly realized I had two of the five Invisibility Factors working against me.
Invisibility Factors often cause the business owner to struggle financially, even when they believe they are doing a lot of the right things.
The Five Invisibility Factors
Lack of Confidence
If you lack confidence around your message — or your offering — chances are you hold yourself back from being visibile. Instead of going for it and pitching your topic to podcast hosts, you decide to “wait” until you have it all figured out. If you lack confidence, chances are you talk yourself out of a LOT of opportunities, simply by immersing yourself in busy work (that probably doesn’t lead you to results either.) If you recognize your lack of confidence is the problem, then an important step to take is to get clear on your message and offering. With a magnetic message, you’ll know how to communicate your value and inspire people to work with you.
Fear of Being Seen
With a fear of being seen, you probably have a childhood trauma of being hurt if you were too visibile. Or maybe the Tall Poppy Syndrome is at play and you worry that you’ll be attacked by others in your industry for standing out as an authority. A fear of being seen requires a mindset shift so that you can feel safe to share your message. One way to rewire that old fear is to activate your “greater why.” What’s at stake? What could happen that is good by being more visible? If you recognize this pattern, book in a session with me ASAP so we can recode this pattern.
Messaging Problems is the most common reason why you feel invisible — because learning how to articulate what you do and who its for is a unique skill most service providers don’t have. Often, you think you are being clear but you aren’t. And the evidence is that you are visible, you are publishing content, you are posting on social media — and you just get crickets. The solution here is to learn how to use my ROCS Method ™ and build your “Golden Thread” between your ideal clients desire and your offer. If this your Invisibility Factor, then you’ll need some expert guidance to fine tune your message, FAST!
Consistency of message is key to standing out in a crowded market. So if you aren’t consistently in front of your best clients, talking about the relevant issues they deal with, chances are they see you but don’t get why they NEED you. Pick a platform to get consistent with then develop a content plan to address their biggest concerns on a regular basis. If you’ve got a podcast, air it once a week. If you’ve got an email list, email them 2 – 3 times a week (hopefully on the same days.) If you are active on a social media platform, publish consistently (for instance on Instagram or LinkedIn that should be daily.)
Being visible means being consistent and in front of your ideal clients regularly so that when they NEED YOU they SEE YOU.
Sometimes you’ll do all the right things but you still won’t be visible. Part of being relevant means you know who your target audience is and you are consistently visibile to them. But if you don’t know who that is, you might be investing a lot of time, money and energy sharing your magnetic message to the WRONG AUDIENCE. If they don’t have the problem you uniquely solve, or don’t have the money to invest in solutions, then all your hard work is wasted. They won’t pay attention to you.
This happened to my client Kay. She was spending a lot of time trying to convince the wrong audience of her value. When she did her homework (which meant doing the pre-work of Get Magnetic Messaging to understand her Client Avatar) then she was able to fine tune her message and started attracting ideal clients (instead of broke, frustrated lead who couldn’t enroll!)
Do your homework. Clarify who your best client really is, then shape your message to entice them.
As you went through these five factors, do you suspect one or more of them are issues for you? Even some of the most talented experts find themselves tongue-tied with messaging their offerings — and its not uncommon to have doubts surface that cause you to pull back from time to time (I know I sure have.)
But here’s the deal.
You can’t afford to be invisible.
Not only is it bad for your bottom line. The people you serve NEED YOU. The world needs you. And you need to prove to yourself you can do this. If you need some guidance to uncover your Magnetic Message, don’t worry, this is what I do all day long for my clients (and fixing your message might even help you get that message on podcasts as a featured guest expert too.) Podcast guesting, virtual summits and live event speaking are all great ways to be in front of your ideal clients — and its a MILLION times easier to inspire those audience members to become clients when you deliver a Magnetic Message.
So how about today you set a goal to stop being invisible and START creating a buzz around your message?