speaking on stage

How to Leverage Speaking That Leads to Sales and New Clients

One of the attributes of a profitable “speak to sell” speaker is their ability to entice the audience to buy while speaking on stage. If you want to monetize the stages you speak from as a coach or entrepreneur, then you must master turning a captivating presentation into action-producing invitations. 

In Amplify Your Success Podcast episode 366, I’m joined by seasoned speaking industry veteran, Bret Ridgway, who brings over 25 years of expertise to our discussion.  We explore the 5 keys to captivating your audience in a way that not only inspires action and influence but also drives sales and leads. 

Bret shares his unique perspective from the back of the room to the front of the stage on how to effectively engage and convert your audience, make your message truly impactful and profitable. Whether you’re a newbie or a seasoned pro in the speaking game, this episode is sure to equip you with powerful tips to amplify your success when speaking on stage!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [05:16] The three types of speakers and how they monetize the stage.
  • [09:17] A common mistake with event promoters who overwhelmed the audience with repetitive content.
  • [11:03] Important questions to ask about event hosts like event history, previous speakers, audience.
  • [15:24] Why it is helpful to control environmental distractions for successful platform selling.
  • [18:49] Helpful techniques like using humor, controlling perception.
  • [24:59] Effective public speaking (speaking on stage) for selling includes 85% content, 15% pitch.
  • [26:53] The importance of confidence and energy in your transition to selling.


5 Keys to Enticing Your Audience to Buy While Speaking On Stage with Bret Ridgway | Podcast Episode 366 Share on X


About The Guest:

Bret Ridgway is a 25-year veteran of the speaking industry. He got his start managing the back of the room sales table at Internet marketing conferences way back in 1999 and over the course of the next 15 years managed sales at around 150 different events. During that time, he witnessed a couple thousand different speakers in person.

In 2003, he founded Speaker Fulfillment Services, a company that works with speakers, authors, and information marketers, including folks like Russell Brunson, John Assaraf, Suzanne Evans, and more. His unique behind-the-scenes perspective enabled him to see what speakers do well and what many fail miserably at.

Eventually, he moved from the back of the room to the stage himself, sharing what he’s learned along the way. He is an 8-time author, including #1 bestsellers “ABCs of Speaking” and “Mistakes Authors Make.”


Website & SM Links:

Website: https://bretridgway.com/ 

LinkedIn: https://LinkedIn.com/in/bretridgway 

Facebook: https://Facebook.com/bretridgway

Twitter: https://twitter.com/bridgway

Instagram: https://instagram.com/bretridgway


Resources Mentioned in This Episode:

  • Get Bret’s Free special report “3 Key Things Entrepreneurs Must Master to Build a Profitable Speaking Business.” https://BretRidgway.com
  • Download Melanie’s FREE Scorecard and discover 17 mistakes guest experts make that cost them the lead and client at https://melaniebenson.com/scorecard

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