Building your business brand and positioning your authority takes a significant amount of time, energy (and money!)
In a crowded market, there’s a significant difference between being an expert, being an influencer and being an ICON.
An expert offers massive value but it can be hard for a prospect to understand their unique value proposition.
An influencer is highly visible but also is one of many “influential” business leaders in a market. This type requires a lot of marketing effort to stand out and be seen – aka its highly competitive.
But an ICON tends to rise above the noise and become the hub of the wheel. ICONs set trends for the industry and inspire the crowd to get on board.
My friend Steve Olsher is a visionary who has a knack for taking big risks that propels his brand to the ICON level. He joins me to share how he continues to reinvent himself and catapult his brand to the peak of the industry. You don’t want to miss this power-packed conversation on Amplify Your Success Podcast episode 166.
Be sure to join the Amplify Your Authority Community – as we continue to explore the differences – and tips – to propel your expertise to new levels of visibility.
Key Takeaways
- How Steve reinvented his business after his Liquor.com days.
- The secret to building influence in a crowded industry and move out of being one of many to be the HUB of the wheel.
- Why Steve chose the podcasting industry to build his empire in.
- How to leverage collaboration and partnership to launch BIG, BOLD ideas.
- What Steve’s new venture is doing for his brand (think: skyrocket!!!)
- What the most important characteristic required is to become an industry icon, especially in a crowded market.
About the Guest:
Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.
A 30+ year entrepreneur, Steve is the Founder & Editor-In-Chief of Podcast Magazine, original Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, real estate developer, creator of The New Media Summit, host of the #1 rated podcasts Reinvention Radio and Beyond 8 Figures, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine and countless other media outlets.
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