How To Approach JV Partnerships To Access New Audiences
What’s the best way to speed up the growth of your email list and build your own audience of potential buyers? A very common approach in entrepreneurial communities is what’s known as Joint Ventures – two colleagues who share each other’s offers to their audiences.
But how do you know who you should partner with, and how to set up a Joint Venture so it is a win-win outcome for everyone involved?
On Amplify Your Success Podcast episode 353, I’m joined by Danny Bermant, the former director of partnerships at Mirasee, to reveal how the world of joint venture (JV) partnerships works and how these partnerships can be a powerful strategy for rapidly growing your business and accessing new audiences.
We discuss key factors to consider when partnering with someone along with some critical components that can make or break the success of a joint venture promotion.
This episode is packed with practical advice and insights on how to approach joint ventures, nurture valuable relationships, and leverage collaborations to achieve business growth.
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[04:57] What Joint Ventures are and how they can be an effective way to bring on new clients.
- [09:41] Why list size matters less, but engagement is key.
[13:23] Key factors to consider including comfort of the relationship, audience alignment, and offer fit.
[16:55] Joint ventures are not about tit for tat; it’s about giving value in advance and supporting each other. It’s a larger ecosystem at work.
[20:33] How to know which joint venture partners will make a good fit (aka finding audience alignment.)
[24:41] Why you should always test your offer internally before promoting externally.
[27:59] Danny’s big COVID realization of a need for change, focusing on people and relationships in business.
About The Guest:
Danny Bermant is a Joint Venture specialist who helps business owners make more sales as a JV broker. As former director of partnerships for Mirasee, Danny was responsible for driving their business growth through joint ventures and managing multiple six-figure launches throughout the year. Danny’s passion is people and the nurturing of professional relationships. His friends refer to him as “Captain JV” – He is a prolific networker and works with some of the biggest names in marketing. He has built a sizeable network of over 4,000 contacts across every major industry. Nothing gives him more pleasure than enabling both businesses and non-profit organizations to forge new and fruitful partnerships
Website & SM Links:
Resources Mentioned in This Episode:
- Get access to Danny’s JV Strategy at https://www.captainjv.co/
- The Hybrid Courses Bootcamp: https://mirasee.com/
- Download my FREE 7 Step Framework to Adding Another $100k at https://AmplifywithMelanie.com