The Anatomy of Hype Marketing with Michael F. Schein

Marketing Hype Influences Every Buying Decision

Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? Some marketers avoid hype at all costs, and it could be negatively impacting your sales.

My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world. Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference, and leading real change in the world? 

On Amplify Your Success Podcast episode 213, author Michael F. Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients, and your industry need most right now.

Be sure to join the Amplify Your Authority Group to tap into more resources.

Key Takeaways

  • What hype is — and what it’s not — and how this word has gotten a bad rap unnecessarily in the marketing world.
  • Why entrepreneurs should include hype marketing elements in their marketing efforts.
  • The surprising skill that rap artists and Martin Luther King had in common.
  • A simple formula to hype yourself up in an ethical way.
  • Michael’s philosophy behind “make war, not love.”
  • The value of connecting with people.
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About the Guest:

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.

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