How to Build Human Connection in an Online World
If you run a business with an online presence or have added a digital experience for your audience, then technology can help you reach audiences across the globe, but it’s important to build human connections.
Using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presence, a business owner can leverage technology to grow without losing an authentic connection with their community.
On Amplify Your Success Podcast episode 214, Brandi joins me to share how to create meaningful connections in what she calls the “5th Dimension” relationships online.
Be sure to join the conversation in the Amplify Your Authority Group.
Key Takeaways
- How online business owners can leverage technology to create meaningful connections with their community.
- The single biggest mistake business owners make when they start to implement or experiment with new technology and software for client programs.
- The difference between digital experience and digital presence (and why it’s a critical distinction to your brand positioning.)
- The key factors business owners need to look for as they consider introducing new technology.
About the Guest:
Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves — what she calls their fifth dimensionality, or the extension of themselves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.
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