Focus on Marketing that Drives Better Results

Feel like you can’t keep up with all of the social media postings to help grow your business? Can’t bear to add one more visibility channel to your routine? Wonder how the big names keep up with all of the commitments to keep their brand in front of ideal clients? Well, they don’t. Most of the big brand celebrity experts you see online practice a little visibility secret:

They aren’t everywhere, they are only where their clients are looking!

On Amplify Your Success Podcast episode 240, my guest David Newman, author and keynote speaker, joins me to talk about marketing an expert-based business so that it drives big profits and accelerates results.

Be sure to join the conversation in the Amplify Your Authority Group.

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Key Takeaways

  • 3 surprising truths about marketing that will help you be more effective
  • 4 words you can use to replace “marketing” that will make it more fun!
  • When it comes to marketing and sales, David covers 4 common mistakes people make that keep them in financial struggle.
  • The ONE area of marketing you must master to be profitable as an expert-based business.
  • David and Melanie chat about some recent changes in marketing that are affecting online and offline businesses.
  • How the Expert Profit Formula works.
  • Why taking action trumps analyzing ideas and opportunities (so you get to results quicker.)
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About the Guest:

David Newman, CSP, is a member of the NSA Million Dollar Speakers Group. He is the host of The Speaking Show Podcast, author of the business bestsellers “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise” (HarperCollins, 2020.) David is also the creator of the Expert Profit Formula mentoring program where he helps thought leaders market their smarts and make a bigger dent in the universe.

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