Kristi Ling is the author of Operation Happiness, as well as a business and life coach who helps people create more happiness in their life.
[2:02] Kristi Ling explains how her book tour became a bit of a distraction from her core business, and outlines all the different opportunities in front of her (including a new book deal!).
[3:48] Kristi shares the three big goals that she’d like to impact and her desire to increase her reach through each of her core offerings.
[6:30] Kristi and I talk about how the program, Spring Clean Your Spirit, works.
[8:19] I find a cool continuity income opportunity as a part 2 to the Spring Clean Your Spirit program. We talk through how it could work, how to price it, and what to include so that the growth comes with ease and grace.
[10:56] We discuss how to fill her program for maximum impact and the psychology behind launching a new program, including how to leverage strategic partners for new participants.
[13:12] Catch my subtle “expansive thinking” coaching as I quadruple Kristi’s goal for a successful program – and how she could achieve that big goal.
[16:06] Kristi reinforces one of her key values for making decisions – keeping things simple so she keeps mental bandwidth for writing her next book. Kristi shares how doing too much last year led to burn out.
[18:00] I’m not giving up on the continuity income idea – so I create a different way to create a “phase 2” that could provide ongoing income by leveraging partners teaching content instead of Kristi having to create a new content series.
[23:19] I cover the timeline of an ideal launch and the timing of when to bring partners on board and when to start promoting. I also cover some simple ways to increase sales with fast action bonuses.
[27:02] Our brainstorming gets Kristi’s wheels turning as she starts thinking outside of the box on how to partner with her publisher on her launch.
[30:44] A common mental roadblock for a successful launch, I help Kristi find a way to increase how often she emails her own community during a new product offer. We dig down into her sales data to uncover where her best sales come from so she knows where to focus her resources for lead generation.
[38:00] I talk about using Facebook Live and video to boost enrollments in Spring Clean Your Spirit. We explore a few of the toxic issues that her clients are dealing with, which leads to a new Preview Call title that really hits home for her ideal clients.
Mentioned in This Episode:
Melanie’s Profit Explosion Toolkit