Every small business owner has prospects ready to make the decision to hire you or purchase your products but way too often they get confused, and avoid making a purchase. The solution? Create a decision journey to help them make the best decision for them!
On episode 90 of Amplify Your Success Podcast I’m joined by The Hero Method founder Kathryn Gillett to share what a customer decision journey is and how creating one for your sales and marketing processes can help you close more sales faster.
Be sure to join the conversation in the Amplify Your Authority Facebook Group for experts ready to transform their wisdom into wealth.
Key Takeaways
- How Kathryn uncovered The Hero Method through her training in psychology and anthropology
- How to use a The Decision Journey to double your revenue and increase your ideal client enrollments
- The difference between the good ol’ Sales Funnel and The Decision Journey (and why the decision journey works faster!)
- Plus I get Kathryn to give us some practical advice on the top three entrepreneur “sales stuck points”
About The Guest
Kathryn Gillett is the creator of The HERO Method, and author of two best-selling books on the subject. She has degrees in psychology and anthropology, 30 years’ experience in marketing, and 25 years researching related fields. It was based on those years of research and experience that she created The HERO Method, a true paradigm shift that turns 180-degrees away from what we consider “best practices” in marketing communications today.
And in doing so, The HERO Method has proven to double response, revenue, and year-over-year growth (that’s measurable results — not just ‘ball-park hype’).
Rather than creating content that shouts out how great a company’s solution is…
The HERO Method is about creating authentic, human connections with audiences.
Kathryn has brought The HERO Method to global corporations like Microsoft, Amazon, and Dell to great effect.
And now she’s bringing The HERO Method to the small businesses world with on-line training programs that teach entrepreneurs all the inside secrets of this shift in marketing.
Mentioned in This Episode:
- Check out Melanie Recommends for must-have business growth resources
- Get Kathryn’s FREE eBook Free eBook, “It May be Your Sales Funnel, but it’s Their Decision Journey.“
- Want my framework to enroll premium clients? Get my 7 Step System to Get Booked, Get Leads & Get 5 Figure Clients (I’ll invite you into my exclusive Facebook Group for experts too.)
