Creating a Client Attraction Quiz As Your Lead Magnet

Why Assessments and Quizzes are Valuable in Your Client Journey

You’ve seen quizzes on the cover of your favorite magazine, and you’ve probably taken a quiz that illuminated your greatest opportunity or a personality trait. But are you familiar with creating a quiz?

Quizzes are a powerful tool to build your list when you use them for your lead magnet on your website but they also help you capture valuable data about your potential clients. Plus, if a quiz is set up properly, it should sell that potential client on the value of your programs before they ever speak to you. 

On Amplify Your Success Podcast episode 284, I talk with Molly Mandelberg about how using a quiz has helped her grow her own business.

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Key Takeaways

  • [6:16] How quizzes stack up against so many different types of lead generation strategies, and the value of data gathered for both client and service provider. 
  • [9:40] The importance of testing and refining your quiz to work out the kinks.
  • [12:21] How different quiz platforms can help you improve your quiz by looking at where people disengage.
  • [14:03] The beauty of list segmentation and how a quiz can help.
  • [18:32] Molly discusses some technology and how to build a path of “next steps” based on how they answer the quiz.
  • [20:42] Molly’s preferred quiz platform and why she uses it over some of the other popular ones.
  • [22:41] Keep in mind how people should feel when they take your quiz.
  • [26:07] What Molly learned about doing things herself and the huge breakthrough she had when making the leap of faith to invest in her growth.
  • [30:38] Melanie and Molly discuss recognizing intuition in decision-making.
Create A Client Attraction Quiz As Your Lead Magnet with Molly Mandelberg on Amplify Your Success #Podcast Click To Tweet

About the Guest:

Molly Mandelberg is the Founder of Wild Hearts Rise Up, Creator of “Magnetic Influencer Collective” and also the writer and illustrator of “The Wild Hearts Rise Up Oracle Deck”. She is the host of both “Tactical Magic” Podcast and “Reveal the Game of Life” Podcast, and she’s a bestselling author.


After spending years mastering content creation and online marketing, Molly finds her bliss in bridging the worlds of heart-centered healing and transformation, with the practical business strategies of leveraging a message into a global movement. She is a certified NLP Coach, an Access Consciousness Bars Facilitator, a Transformational Leadership Coach and a full-time Nomad.


Molly works with coaches, healers, and conscious leaders to broadcast their messages with ease, so they can reach more people, and make more money with less time spent. She travels the world full-time and runs her 6-figure business out of her self-converted sprinter van tiny home. Molly loves helping her clients to systemize their work and master the magnetics of marketing, so they can experience more freedom and make an even bigger difference.

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