Get Out of Your Own Perspective and Inside Your Customer’s Head

What if you could get inside your customer’s heads and really figure out what they want from you and your company? 

Sales is often a strategy of getting outside of your own perspective and seeing your offer through the eyes of your client — and the best way to do that is by asking the right questions. 

On Amplify Your Success Podcast episode 246, my guest Steve Hoffman joins me to share how he helps founders transform their companies through their deal-making and sales strategies. Tune in to hear what you can learn from a serial entrepreneur and venture capitalist who knows how to grow a successful business.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways

  • The type of business models that work best for a majority of entrepreneurs.
  • The single most important thing entrepreneurs can do now to transform their companies.
  • How you can get inside your customer’s head to understand what they REALLY want from you.
  • Why pushing for “No” is a valuable strategy when trying to close a big deal.
  • The power of asking the right questions during the sales process.


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About the Guest:

Steve Hoffman, or Captain Hoff as he’s called in Silicon Valley, is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. He’s also a venture investor, serial entrepreneur, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).

Hoffman was the Founder and Chairman of the Producers Guild Silicon Valley Chapter, served on the Board of Governors of the New Media Council, and was a founding member of the Academy of Television’s Interactive Media Group.

While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, known for producing over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others.

In Silicon Valley, Hoffman founded two more venture-backed startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files.

Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup accelerators in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.

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