brand your business

Boldly Brand Your Business

What is a personal brand? And do you need to brand your business, or yourself?

There is a big distinction between marketing your business, and branding your business. Many entrepreneurs spend an enormous amount of time marketing their business, but end up being invisible as their brand doesn’t stand out in the market.

The branding experts at BrandFace join me on Amplify your Success Podcast episode 365 to discuss the nuances of personal branding, address common pitfalls and shed light on the vital distinction between branding and marketing.  A bold, unbeatable brand can amplify success and help a business owner stand out in a crowded market by leaving a lasting impression and creating opportunities for growth and success.

Branding strategist Tonya Eberhart delves into the critical components of creating a bold, unbeatable brand by unpacking their three-step “3D Formula” for crafting an impactful brand, Tonya and Melanie provide valuable insights for entrepreneurs looking to amplify their success through strategic branding.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [04:57] Differentiating marketing versus branding in simple terms.

  • [09:06] Why brand consistency is essential for credibility and connection.

  • [12:33] The importance of defining brand messaging to avoid common mistakes.

  • [15:59] How to develop a stand out brand through the 3D Method: define, develop, and display.

  • [17:28] Identify, craft, and display brand elements effectively.

  • [20:17] How your brand might need to evolve as your business offerings shift.

  • [25:19] How your brand visibility is essential to attracting and retaining customers.


The 3D Formula to Boldly Brand Your Business with Tonya Eberhart and Michael Carr | Podcast Episode 365 Share on X


About The Guest:

On today’s episode, we are joined by Tonya Eberhart and Michael Carr, two international bestselling authors and hosts of the Be Bold Branding Podcast. Together, they are partners in BrandFace®️, where they have helped thousands of Coaches, Creators, and Experts define, develop, and display their personal brands to change how they’re seen and charge what they’re worth. Their mantra is “People don’t do business with a logo. They do business with a person”. Join us as we dive into their journey and learn from their expertise on how to build profitable personal brands.


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