Build authority and attract more clients through your content
On Amplify Your Success Podcast episode 358 with Melanie Deziel, the focus is on the power of earning trust through audience engaging content. Explore the art of storytelling and content creation, emphasizing the importance of putting the customer at the center of the story. By focusing on the benefits rather than just the features of your product or service, you can create content that resonates with your audience and builds trust.
Take a deep dive into different frameworks for storytelling in various content types and highlight the significance of corroboration through testimonials, reviews, and case studies but caution against solely relying on corroboration and emphasize the importance of demonstrating your own expertise through action and results. Whether you’re a solopreneur selling physical products or an individual with specialized knowledge, creating support content is crucial to gaining the trust of skeptical consumers.
Get practical tips for infusing your content with trust-building elements and share insights on building authority and positioning expertise online.
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[06:02] How your content sets you apart from other experts with similar offerings.
[07:48] Why skepticism towards brands, especially on social media, has increased in recent years.
[10:33] The power of leveraging testimonials, endorsements, and demonstrations to add credibility to claims.
[15:20] How to pick the best content format that aligns with your best energy.
[16:39] Two credibility boosters and how to use corroboration and education.
[20:47] Sharing the “work before the work” so it’s compelling to your audience.
[23:15] Why it helps to identify promises then prove and demonstrate them.
About The Guest:
Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts.
She is the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust,” and the Co-Founder of The Creator Kitchen.
Website & SM Links:
Resources Mentioned in This Episode:
- Get Melanie’s book, Prove It at https://www.melaniedeziel.com/prove-it
- Explore the $100k Authority Accelerator program with me (and I’ll help you uncover what’s possible when you amplify your authority!) Book a complimentary Fast Track Session at https://melaniebenson.com/fasttrack