Last week I had this epiphany.
Okay, maybe more like an a-ha moment.
I get those when I’m coaching clients and this one really struck me. I was doing a “hot seat” for someone who was feeling a bit stuck on why their podcast interviews on other people’s shows were not converting very well. That’s when I realized…
It’s our job as content creators and messengers to take a prospect through the journey of…
Interest to Intrigue to Invested.
When you really master this, you can deliver ANY kind of content (like sharing your message on other people’s podcasts or creating compelling social media posts) and create a connection so they feel like they know, like and trust you so they want more!
Here’s a quick snapshot of these 3 Phases of a Magnetic Messaging Journey:
Stage One is “Interest”
Interest happens the moment they read the title, especially if it’s a podcast interview, webinar or a freebie.
In this stage it’s all about the first impression — do they read the title and sign up because they’ve GOT TO KNOW the answer?
Interest is key because if we can’t grab their interest then the prospect just clicks away and moves to the next interesting idea.
Stage Two is “Intrigue”
This is where the real rapport and connection is built.
It happens in how you establish your authority, how you “teach” your content and how you hold the conversation, even if that conversation is happening online.
This stage is where the listener gets enrolled in wanting more and will either become actively intrigued or will disconnect. You can craft intrigue by using catch phrase, Bold Influence Formulas and Showstoppers.
Stage Three is “Invested”
This is where the listener wants what you have to offer.
This could be a freebie or a paid offering. By the end of your talk or guest spot on someone’s podcast, if you’ve done a good job of building your Golden Thread, then you’ll be getting a decent number of listeners taking that next step to get your freebie or reach out to find out more.
But if you skip the first two steps then it’s usually BYE BYE time.
I’m curious if you find yourself crafting this kind of journey when you design your content?
Lately as I’ve been working with the members of Get Magnetic Messaging it’s become super clear that this is new information for some…and a good reinforcement of how to craft compelling content for others.
Intrigued and want more resources like this?
Before you spend more valuable time on guesting on podcasts and not getting your best results, or delivering webinars that just dribble your time ‘down the online drain,’ get my FREE download HERE of the 17 Biggest Mistakes You Could be Making in Your Podcast Guesting that are Costing you Leads (and Clients!)