Why I Rebranded After 15 Years in Business

Melanie Benson Rebranded
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After fifteen years in business I’ve rebranded in a BIG way – not only did I create a new look for my website but I’m also changing my business name too!

Why would I invest time and energy into a rebrand now?

Well this decision wasn’t exactly logical or practical. Creating a new brand can get quite expensive. And heck I’m even dropping “Strick” from my business identity (hence you’ll notice the new site is my maiden name.) I actually meant to do this 14 years ago but things had really taken off and I never got around to it.

Every cell in my body has been screaming – it’s time to reveal who you really are.

Over the last five years I’ve changed. My work has evolved. And the energy of my website didn’t quite capture what was happening in my coaching calls and live workshops.

For a while now I’ve sensed that my online presence was more about who my mentors were than who I am. A little too masculine. Not enough of the grounded fierceness and integrated consciousness that my friends and clients have come to treasure.

But I didn’t feel ready to do anything because I knew what I didn’t want but I couldn’t quite grasp what I did want.

Then, when I knew my 50th birthday was just around the corner I felt the divine spark of clarity.

That’s what I hold space for in my clients: Divine Clarity. A deep knowing and alignment that provided unstoppable energy and momentum.

One of the lessons I’ve learned during these last 15 years is to take action from a space of deep knowing – even if I don’t know how it will all work out.

So you’ll now experience more of “Awakened Leader Melanie” in these blog posts. Very soon you’ll have access to a new and improved FREE resource designed to awaken a more powerful version of you as an entrepreneur and leader in your work.

I’ll also be sharing more of my business journey into this profoundly integrated practical consciousness that I lead from now. I’ll warn you – much of what I teach and guide is not based on the popular platitudes and common misconceptions that has created a burned out, busy-addicted industry.

I’m very clear that success can feel effortless when you are plugged into your big mission. I don’t buy into the myth of pushing and forcing yourself through any situation. I do believe that we are capable of achieving anything we decide to by expanding into it.

So fasten your seat-belts and get ready for a new paradigm of possibility my friend.




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  • Karen

    Reply Reply June 4, 2016

    Congratulations on this exciting shift Melanie!! Looking forward to seeing your new free resource and upcoming blog posts.

    • Melanie Benson

      Reply Reply June 6, 2016

      Thanks Karen, coming soon!

  • Caren Vogel

    Reply Reply June 4, 2016

    You look Great! Soo looking forward to watching you grow!

    • Melanie Benson

      Reply Reply June 6, 2016

      Thanks so much Caren, not always easy to grow but so very rewarding!

  • I just read your blog post and loved it. Awesome transformation. Life is about change and how we present ourselves and our businesses needs to evolve. Branding takes time and we probably want to not change too often — but changing after 10 years when we are our personal brand, makes sense and hopefully dollars too, since it means we are in alignment with our authenticity and growth. I will be keeping an eye on your new contributions and impact. Thanks for being you and leading in your re-branding. Jo Ann

    • Melanie Benson

      Reply Reply June 7, 2016

      Thank you Jo Ann, being a leader isn’t always comfortable, but I’m up for the challenge of growing! =-) MB

  • Your post is so beautifully written and so inspiring. I have printed it out and put it on my daily inspiration board. I am just in the process of moving from branding a company ‘name’ to using my own name as a brand. I never liked my name so it has been a process but a good one. Your words are a confirmation that moving toward authenticity is always the way to higher consciousness and personal success. Thank you!

    • Melanie Benson

      Reply Reply June 8, 2016

      Yay Audrey! I’m so glad that sharing my journey has inspired you, keep up your courage and allow yourself to be pulled into the greatest version of you. MB

  • Denise Wakeman

    Reply Reply June 8, 2016

    Congratulations, Melanie! I love the new name, the look, the colors and the gorgeous pictures of you. It all truly reveals who you are. Nice job!

    • Melanie Benson

      Reply Reply June 8, 2016

      Thanks Denise, I so appreciate your kind words. =-) MB

  • Deb Coman

    Reply Reply June 9, 2016

    I love that the “decision wasn’t exactly logical or practical” and yet, you were called to do it and you honored that. Also, stripping down your name seems so in line with taking off a layer and exposing more of who you are. I absolutely love all of this and the beacon you are, and will continue to be, for others to not get all pulled into what everyone else is doing in a way that we can lose who we are, what we think, and where we want to go. Looks like you are finding all of this and taking us on the journey. What a privilege!

    • Melanie Benson

      Reply Reply June 14, 2016

      Oh Deb, what beautiful words – thank you for all your support as I evolve my messaging. I appreciate you! MB =-)

  • Lani Voivod

    Reply Reply June 11, 2016

    This is SO EXCITING, Melanie! I hear your voice and spirit, and love the idea of you in your fullest power – awakened, inspired, joyful, rested, smiling, aligned, and radiant. Thank you for letting us peek into the process. I look forward to seeing how it all evolves! xo

    • Melanie Benson

      Reply Reply June 14, 2016

      Lani!!!! So grateful for your input (and on the Facebook post). I miss seeing you and Alan but enjoy watching your evolution on Instagram. MB =-)

  • Catherine Newton

    Reply Reply June 28, 2016

    Melanie this is fabulous! So you, so in alignment with your truth and your message and so compelling.

    I completely resonate with your new look and love the comment you make about “I don’t buy into the myth of pushing and forcing yourself through any situation. I do believe that we are capable of achieving anything we decide to by expanding into it.”

    Keep up the awesome work you do. You are so inspiring!

    Catherine xxx

    • Melanie Benson

      Reply Reply June 30, 2016

      Aw Catherine, so sweet to hear from you. Thank you darling for all your kind words — I’m so grateful to have you in my life all these years! Even if we are half a world apart!

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