Why Entrepreneurs Resist Planning (and 4 Plans that Result in Big Pay Days)

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ProcrastinateIt happened again.

A great idea just dropped in.

It’s the big one.

The one that will generate MILLIONS and make a big splash on the industry!

You jump in and start working on it. You share your idea with your team and everyone is furiously burning the midnight oil to get this program up and running in record time.

You launch, get OK results and sink back into despair wondering why it didn’t work.

Here’s my diagnosis: you didn’t actually plan it, you just reacted to a great idea and spit out more stuff.

Why do entrepreneurs resist planning?

Well, first of all, it’s not really fun for most people to put a plan together. Planning is the opposite mental muscles from creativity so its hard to use both. Second, because many entrepreneurs typically feel it’s a waste of time and energy to plan when they could actually be getting stuff done, the planning stage is skipped to get right into action! Third, planning is not usually what entrepreneurs do best. Entrepreneurs create. They lead and inspire others. Most creative visionaries don’t like to slow down and think things through.

But when you take the time to slow down and plan a small business owner is able to consistently predict and deliver the results you desire.

When you have a plan it…

…allows you to identify the connection between your vision and the steps to actually achieve it.

…reveals actual timelines versus the super-hero, in your head, make-believe time tables most entrepreneurs kid themselves about.

…helps you utilize resources and cash flow more effectively.

…is the missing link between where you are and the level of success you desire today.

There are four types of plans I teach my clients to use in my Profit Explosion Toolkit for more consistent results:

1. A strategic plan for achieving your annual goals. Literally a list of the projects and new offerings you that you plan to roll out.

2. A revenue plan showcasing the potential cash flow from achieving the goals. This allows you to see how much money is predicted for each month — and easily spot cash flow dips before they become problematic.

3. A visual offering roadmap so you know what you are offering each month. Using this plan helps you stay in peak performance mode and avoid over-committing and urgent revenue needs.

4. A marketing plan that becomes your “what to do when” to generate sales. Translating the goals into marketing steps that help you attract your ideal clients takes the guess work out.

Make a commitment to learn how to use these different plans and you’ll open up to a level of masterful business management that will quickly put you on the ‘who’s who of success’ in your industry!

If you’ve been stuck getting the level of results you desire then you’ll want to try one of the 4 approaches I outlined above. Or hire a coach. Or get a good virtual assistant who can plan for you. Just don’t fly blind anymore!

Want a little help with what to put in your plan? Check out my FREE top 10 strategies to boost cash flow quickly.

 

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1 Comment

  • Robert

    June 11, 2010

    Great posting! It’s true, planning just seems sooo painful at times! And your comment about make-believe SUPER HERO time lines REALLY hit home with me! For years I’ve done that and then beat myself up for not performing. Your article for the first time shed some light on this counter-productive habit which only served to erode my self confidence! Thanks Coach Melanie!