5 High Payoff Activities to Amplify Your Success

Share on LinkedInShare on FacebookShare on Google+Tweet about this on TwitterPin on Pinterest

Adobe Spark(4)As an entrepreneur or business leader, knowing where to put your focus is not always as easy as it sounds. With time being scarcer than money, it’s easy to put focus on activities that will generate the wrong results. But what I do know is there are a few activities that highly successful entrepreneurs do consistently that are guaranteed to get you closer to your revenue and achievement goals.

I’m sure you’ve heard of the Pareto Principle (80/20 rule). When it comes to business activities, you want 20% of your focus to generate 80% of your results. The goal is to invest time into activities that propel you forward the fastest with the least amount of effort.

My five suggested activities are like the peak performers of “high payoff”. When you focus your time and energy on these types of activities you’ll be ecstatic with how quickly the results come in. Not just money but sanity and more time for what’s important too.

Here are a few of the high payoff activities to get you going the right direction again:

1. Strengthen Your Prospect Gateway

It’s not enough to generate a blizzard of new leads – you need the RIGHT ones who already know they need what you sell and have the money to pay for it. When you invest a little time into creating a system to strengthen your prospect gateway you will only let in the top 20% of the clients who willing pay you what you ask and are more fun to service too.

2. Get Consistent with Lead Generation

Many entrepreneurs suffer with the feast or famine approach to business – you are either marketing your butt off or you are working your butt off taking care of your clients. By developing a drip marketing plan then automating and delegating routine lead generation activities, you’ll have an on-going flow of new opportunities that can be converted as you need them.

If you don’t know how to do this for your business or tend to forget, get a copy of the Profit Explosion Toolkit.

3. Cultivate Your COIs

A COI (Center of Influence) is a contact who is highly influential in your industry. By cultivating and nurturing relationships with the right COI’s, you’ll be able to generate higher quality leads and marketing exposure without a huge price tag. How you cultivate these relationships is key though – you can’t keep them on the back burner till you need them! These relationships must be maintained over time, have been provided generous examples of how you will serve their clients well and know who you are when they have an opportunity to refer you business!

Many busy entrepreneurs completely forget this one because they think it’s too time intensive. It’s a huge mistake! Sending a bunch of Facebook Messages or reaching out just because you want someone to promote is a big no-no. Dedicate at least 10% of your time each week to nurturing connections through social media, mastermind groups or even offering to help your COI’s by featuring them to your list first.

4. Instigate Repeat Business

Loyal clients who stay longer will not only spend more but they will also refer more business in the process. Consider how your offerings are set up. Do you:

  • Have a one-time offer that doesn’t offer next steps?
  • Do you have any offerings that require a monthly investment to continue access?
  • Do you have other accessories, programs or products that solve other problems your ideal clients have?
  • Could you align with other COIs to offer their products to solve new problems for your clients?

Remember, repeat business is five times more profitable than new business so creating a retention and repeat business strategy you’ll increase profits too.

5. Lead More by Weeding Less

Every time you land in the weeds putting out fires and solving problems, you lose sight of the big picture (I call it getting lost in the weeds.) Decisions become more difficult as your perspective shrinks to the challenge you are in front of. A little known high payoff activity for any entrepreneur with dreams of six figures and beyond is leading more (and weeding less.)

For example, how much time do you spend planning for next year versus running around trying to collect payments from past-due clients? Are you steering your team’s plans or jumping in to fix their mistakes daily? When was the last time you reviewed your financial reports and monthly marketing statistics? Leader activities position you for growth while “doing” activities keep you stuck where you are.

If you want to grow your income and impact it’s time to get radically selective about where you invest your time, money and energy. Get into a higher level of mastery today by implementing just ONE new activity from this list.

 

rapid-cash-strategy-ipad

Save

Save

Want MY Rapid Cash Strategies?

FREE Downloadable Checklist

Discover the 10 Fastest Ways I’ve Personally Used For Over 372 Change Makers, Thought Leaders and Visionary Entrepreneurs to Quickly Increase Cash Flow (And Develop a More Profitable Business)

privacy We value your privacy and would never spam you

Save

Share on LinkedInShare on FacebookShare on Google+Tweet about this on TwitterPin on Pinterest

1 Comment

  • Rhonda Hess

    October 5, 2010

    Yes indeed, financial reports and monthly marketing statistics tend to slip further down the list. Fortunately, this was just made easier by my fantastic OBM, Raven Howard. She put all the stats on an easy to read, all at once, report on Google docs. Now I want to go look at these weekly and it has the wheels turning in a more effective way.